Privacy Policy

Last updated: 2 June 2022

All of us at Choice Furniture recognise the importance that you attach to your privacy. That’s why we believe in being transparent about our collection and use of your personal data (also known as personal information in some jurisdictions), and have adopted reasonable safeguards to protect your personal data.

This Privacy Statement informs you of the privacy practices of the Choice Furniture group of companies, covering your interactions with us through all the websites and domains owned by us (which we refer to as the Sites), as well as our interactions with you through all forms of communication technology (e.g., social media, messaging and voice-over-IP platforms and services, emails, chatbots, etc.) (collectively, the Communication Platforms) and in person. It does not cover our privacy practices as they relate to our employees and contract workers. Some of the disclosures here may not apply to you depending on your country of residence. As an example, we don’t have a showroom anywhere outside Singapore. Therefore, descriptions of our privacy practices as they relate to how we collect personal data at our showroom would not apply to you if you reside outside Singapore.

We collect only the minimum amount of information necessary to provide our products to our customers and to respond to individual requests and inquiries concerning our products, warranties, orders, available job openings posted on our Sites, or any of our sponsorship and affiliate programs, and to conduct business with our potential and current suppliers of goods and services. You have certain choices and rights over your personal data and may limit the personal data that you share with us. However, if you do exercise your right to limit the sharing of your information with us, there will be restrictions to the services available to you as well as our ability to communicate and interact with you, including our ability to sell or deliver the products that you have ordered from us.

You can rest assured that at Choice Furniture, we never sell or rent any of your personal data to anyone, nor do we disclose your personal data to third parties for their direct marketing purposes. Our Sites are intended for adult users over the age of 14. They are not designed to attract child users. If we learn that an under-14 user has volunteered personal information on our Sites, we will delete such information from our active databases in accordance with our deletion practices, which are described in Section 8 (How We Keep Personal Data Secure).


1. WHAT INFORMATION WE COLLECT, HOW WE COLLECT AND HOW WE USE IT

The types of personal data we collect depend on your relationship with us. They include information that you voluntarily provide to us, as well as information that we collect through publicly available sources and your digital activity information.

Your relationship with us Types of information we collect How we use the information
Actual and potential customers

Voluntarily provided information:

  • Personal information and identifiers: name, copies of IDs (e.g., passports, driver’s license or national identity cards)
  • Contact details: email address, shipping address, telephone number
  • Payment information: billing address, credit card information
  • Product information: products added or deleted from the shopping cart, login credentials for users who register an account, social media posts concerning our products or company (including posts that include video images) that you submit or link to our Sites

Digital activity information:

  • Internet or network activity: IP address, cookie ID, your location when interacting with our Sites
  • Perform our sales contract, manage and fulfil orders.
  • Provide before and after sales customer service.
  • Enable repeat orders without having to re-enter shipping information.
  • Communicate with you and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products.
  • Screen customers, orders and customer requests for potential risk and fraud and conduct related investigations.
  • Develop and improve our products.
  • Protect our infrastructure, systems and digital assets.
  • Comply with regulatory requirements, including responding to requests for retrieval or personal data, and responding to court orders and legal investigations.
Potential customers we target Information from publicly available sources:
  • Personal information and identifiers: name
  • Contact details: email address, work address, telephone number
  • Professional or employment information: professional affiliation, social media profiles
  • Sales, marketing and advertising.
Actual and potential partners, endorsers and affiliates

Voluntarily provided information:

  • Personal information and identifiers: name
  • Contact details: email address, shipping address, telephone number
  • Professional or employment information: professional affiliation, social media profiles

Digital activity information:

  • Internet or network activity: IP address, cookie ID, your location when interacting with our Sites
  • Screen and evaluate your suitability to be sponsored by us or to become an endorser or affiliate of Choice Furniture
  • Manage our relationship and communicate with you.
  • Deliver products as instructed by you.
  • Develop and improve our products.
  • Protect our infrastructure, systems and digital assets.
  • Comply with regulatory requirements, including responding to requests for retrieval or personal data, and responding to court orders and legal investigations.
Persons who visit our Sites or interact with us through the Sites or other Communication Platforms

Voluntarily provided information:

  • Personal information and identifiers: name, social media profiles
  • Contact details: email address, telephone number, address
  • Professional or employment information: professional affiliation

Digital activity information:

  • Internet or network activity from the Sites: IP address, cookie ID, your location when interacting with our Sites
  • Engage with you and respond to your inquiries and complaints.
  • Enable the efficient use of the Sites and the technology platforms we use to communicate with you.
  • Collect statistics to optimise the functionality of our Sites and other technology platforms we use to communicate with you and to market our products.
  • Comply with regulatory requirements, including responding to requests for retrieval or personal data, and responding to court orders and legal investigations.
  • Conduct customer satisfaction and engagement surveys.
Third parties with whom we interact

Information from publicly available sources:

  • Personal information and identifiers: name, email address, telephone number, business address
  • Other information as we reasonably determine to be relevant
  • Conduct anti-corruption due diligence on third parties and the required investigations in compliance with applicable laws.
  • Conduct investigations into Choice Furniture product-related fraud, compliance, theft and/or counterfeit.
Potential and actual job candidates

Voluntarily provided information:

  • Personal information and identifiers: name
  • Contact details: email address, telephone number, home address
  • Professional or employment information: professional affiliation, social media profiles, employment and pay history, references, criminal background history
  • Identify and contact potential job candidates.
  • Consider applications of candidates who apply for job openings
Visitors to our showroom in Singapore

Voluntarily provided information:

  • Personal information and identifiers: name

Activity information:

  • Video images: video images from security cameras
  • Ensure the security and security of our staff and our goods at our showroom.
  • Prevent theft and the loss of intellectual property
Interactions through third-party sites (e.g., third-party marketplaces through which we sell our products or promotions hosted on third-party Communications Platforms)

Information provided to us by third-party platforms:

  • Personal information and identifiers: name
  • Contact information: shipping address, telephone number
  • Product information: products ordered
  • Perform our sales contract, manage and fulfil orders.
  • Manage and perform the terms and conditions of contests and promotions

If you purchase our products through third-party sites, access social media sites through us, or engage with our marketing campaigns that are hosted on our partners’ sites, you should be aware that we do not control any of those sites or their respective privacy practices.

We do not endorse or make any representations about those sites. Any personal data that you choose to provide to, or that is collected or shared by, those sites is not covered by this Privacy Statement. We encourage you to review the privacy policy of any site you interact with before allowing the collection and use of your personal data.


2. COOKIES AND OTHER AUTOMATIC DATA COLLECTION TOOLS

2.1 How Choice Furniture uses cookies and other automatic data collection tools

Our Sites use cookies, web beacons, log files and other similar technologies, which we refer to collectively as the automatic data collection tools, to:

  • remember log-in details and the composition of your shopping cart;
  • service you with the information that applies to the region where you will be placing orders;
  • allow efficient navigation between pages;
  • collect statistics to optimise site functionality;
  • collect information on user activity in response to e-mail communications; and
  • generally improve your user experience.

You may opt against our automatic data collection tools. You may disable the storage of cookies or the tracking of web beacons by changing the settings of your web browser. General instructions for how to disable these automatic data collection tools are available at www.allaboutcookies.org. You should be aware that disabling the automatic collection tools may restrict your ability to use certain services on our website.

2.2 What types of cookies do we use?

Strictly Necessary Cookies

These cookies are necessary to provide you with the services available throughout our Sites, including holding items in your cart while you are shopping online, accessing the secure checkout areas of our Sites and accessing the secure area that stores the information in your account if you have created one.

Preferences Cookies

Also known as “functionality cookies, these cookies allow our Sites to remember choices that you have made in the past, like which online store you were shopping in, items that you left in your cart before you left the Sites if you did not complete your purchase the last time, what language you prefer, or, if you have created an account, what your user name and password are so you can automatically log in.

Analytics Cookies

We also allow third-party analytics services providers to use cookies on our websites to collect information on how you use the Sites, such as the pages you visited and which links you clicked on. Although we collect your IP address to track your use of our Sites, we do not link this information to your personal identifiers (such as your name or other identifiers). We use the option we gather to optimise our advertisements and marketing and to serve advertisements specific to your interests on other websites. We may use retargeting and behavioural advertising technologies to tailor those advertisements to your perceived interests. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Third-Party Cookies

Cookies may also be used when you share information using a social media sharing button on our Sites. The social network will record that you have done this and may use this information to send you targeted advertisements. The types of cookies used by these companies and how they use the information is governed by their privacy policies.

Web Beacons

If you choose to receive marketing emails from Choice Furniture, we may track whether you've opened those messages or whether you’ve clicked on the links contained within those messages, through the use of web beacons and personalized URLs embedded in those communications. This allows Choice Furniture to better personalize future communications and limit these communications to subjects that are of interest to you.

2.3 Choices Regarding Automatic Data Collection & Online Tracking

While the Sites at this time do not recognise automated browser signals regarding tracking mechanisms, such as "do not track" instructions, you can generally express your privacy preferences regarding the use of most cookies and similar technologies through your web browser. You can set your browser in most instances to notify you before you receive a cookie, giving you the chance to decide whether to accept it or not. You can also generally set your browser to disable cookies. Instructions for how to set your browsers to disable cookies are available at https://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html.

Since cookies allow you to take advantage of some of our Sites’ features, we recommend that you leave them turned on. If you block, disable or otherwise reject our cookies, some web pages may not display properly or you will not be able, for instance, to add items to your shopping cart, proceed to checkout or use your account to benefit from a faster check out experience.

If you wish to learn more about the privacy policies of the third-party companies whose non-essential cookies are embedded on our Sites, as well as how to block their non-essential cookies, you may visit their privacy policy and opt-out pages by visiting the URLs listed below:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.


3. HOW YOU CAN MANAGE YOUR COMMUNICATIONS AND PREFERENCES

If you choose to join our mailing list, Choice Furniture may provide you with information that complements our products and/or communications about our new products and offers. Our mailing list is an opt-in list and you do not have to join our mailing list to purchase our products. Please make sure that you do not accidentally check the box to subscribe to our mailing list during the checkout process.

In the event you no longer wish to receive communications from us, you can unsubscribe from such communications by following the opt-out or unsubscribe link and/or instructions included in each e-mail subscription communication. You may also opt out by writing to our customer support line at info@choicefurniture.com.sg.

In the event your opt-out or unsubscribe request has not been resolved in a timely manner, please contact Choice Furniture with details of your name, contact information, and description of the communications you no longer wish to receive from us.

Please note that these options do not apply to communications relating to the administration of orders, contracts, support, product safety warnings, or other administrative and transactional notices, where the primary purpose of these communications is not promotional in nature.


4. HOW TO ACCESS, UPDATE OR DELETE PERSONAL DATA

We strive to maintain the accuracy of our records of your personal data. As required by the laws applicable to the relevant Choice Furniture entity, we provide individuals with reasonable access to personal data that they provide to Choice Furniture and the reasonable ability to review and correct it.

To protect your privacy and security, we will take reasonable steps to verify your identity, including requiring you to provide us with proof of your identity, before granting access to your personal data. To view and update the personal data you provided directly to Choice Furniture, you can update your information with us:

  • if you have an online account with us, by updating your profile in your online account;
  • contacting our customer support team by visiting the Contact Page

5. HOW WE SHARE PERSONAL DATA

We do not sell, rent or lease personal data to anyone. However, we may share and/or disclose your personal data in the following situations:

  • Within the Choice Furniture group of companies. Choice Furniture has its headquarters in Singapore and operates domestically.  We may disclose your personal data as necessary within the Choice Furniture group of companies in connection with how we use your personal data.
  • Responding to law enforcement and for regulatory compliance. From time to time, we may be required to respond to duly authorised information requests of police and governmental authorities; comply with law, regulation, subpoena or court order; enforce and protect the rights and properties of Choice Furniture; and/or protect the rights or personal safety of Choice Furniture, our employees and third parties while on or using Choice Furniture property when allowed. In each of these cases, we will only disclose information to the extent required and permitted under the laws and regulations, as interpreted by the proper authorities.
  • In connection with a business reorganisation. Circumstances may arise where, whether for strategic or other business reasons, Choice Furniture decides to sell, buy, merge or otherwise reorganise its businesses in some countries. Such a transaction may involve the disclosure of personal data to prospective or actual purchasers, or our receipt of personal data from businesses that we wish to acquire. We will seek appropriate contractual protection for personal data in these types of transactions.
  • With third parties. We don’t provide your information to third parties without your permission. As a general practice, the only time we may disclose your information to third parties is in connection with marketing and promotion campaigns that we carry out jointly with our partners. For each campaign, we will obtain your explicit consent if we share your information with our partners.

6. HOW WE ENTRUST THIRD PARTIES TO MANAGE PERSONAL DATA

To provide you with our quality services, we may entrust your personal data to be managed by the following third parties:

  • Third-party service providers and suppliers. We retain suppliers and service providers to manage or support our business operations, customer relationships, provide professional services, fulfil and deliver products, assist us with marketing and sales communication initiatives and use your personal data as described above. Those third parties may receive and process your personal data under proper instructions, as necessary to support and facilitate how we use your personal data. Our contracts with our suppliers and service providers require them to keep confidential and secure any information that they process on our behalf and to limit the use of the information they receive from us solely to carry out the contracted-for services.
  • Our partners. We are a direct-to-consumer business and we try to sell directly to you through our Sites and through our flagship stores on e-commerce marketplaces. However, from time to time, we may engage distributor and reseller partners to sell our products. In this case, if you order products from us and we believe it is in your interest to have the order fulfilled by one of our partners, we will obtain your consent before disclosing your personal data to our partners to facilitate the sales, fulfillment, and delivery of our products. All of our partners must enter into contracts with us that require them to keep confidential and secure the information that they receive from us and to use such information only for the purposes of providing the contracted for business operations support, unless otherwise authorised by you or applicable laws and regulations.

7. HOW WE TRANSFER PERSONAL DATA INTERNATIONALLY

Choice Furniture may transfer your personal data as necessary within the Choice Furniture group of companies and to other third parties. The recipients may be located in countries which do not provide the same level of data protection as the country in which you are located. We will take steps to ensure there is adequate protection for the transfer of your personal data in compliance with the applicable data protection laws. Where required by local law, we will request your consent to transfer your personal data.

With respect to transfers to third parties located in countries that do not provide an adequate level of data protection, Choice Furniture will take appropriate safeguards such as signing relying on approved codes of conduct or certification mechanisms or binding and enforceable commitments of the recipient. If you would like to receive more information about the appropriate safeguards and/or receive a copy of the relevant mechanism for your review, please contact Choice Furniture.


8. HOW WE KEEP PERSONAL DATA SECURE

We use reasonable and appropriate physical, technical, and administrative procedures to safeguard the information we collect and process. The following are the procedures we implement to safeguard your information:

  • Administrative procedures. We adopt and implement internal personal data management plans and policies for the safe processing of personal data. We also implement access controls to ensure that only those who have a need to know a particular type of personal data is given access to that information.
  • Technical procedures. We adopt encryption technology to store and transmit personal data securely. We retain log-in records to respond to data breach incidents and to take measures to prevent the forgery and falsification of data.
  • Physical procedures. We take physical measures to limit and track access to our servers and archives and keep personal data in physical storage that is equipped with safety or locking systems.

All digital systems used to support our business are governed by our corporate cyber security policies. However, please note that no digital transmission of data can ever be guaranteed to be 100% secure, so we encourage you to take care when disclosing your personal data online and to use readily available tools, such as Internet firewalls, secure e-mail, and similar technologies, to protect yourself online.

We use payment service providers who have been audited by PCI-certified auditors and are certified to PCI Service Provider Level 1. This is the most stringent level of certification available. We do not store your credit card details in any of our services.

In case of an unauthorised security intrusion that materially affects you, we will notify you as soon as possible and will, within a reasonable time, report on our response actions.


9. HOW LONG DO WE KEEP PERSONAL DATA

Typically, we keep personal data for the length of any contractual relationship and, to the extent permitted by applicable laws, after the end of that relationship for as long as necessary to perform purposes set out in this Privacy Statement, to protect Choice Furniture from legal claims and to administer our business. When we no longer need to use personal data, we will delete it from our systems and records or take steps to anonymise the data unless we need to keep it longer to comply with a legal or regulatory obligation.

If you would like to receive more information about our data retention policies, please contact Choice Furniture.


10. DESTRUCTION OF PERSONAL DATA

All personal information after the specified retention period shall be destroyed without delay. Any prints of personal information shall be shredded using a shredding machine for destruction, and any electronic files of such personal information shall be destroyed using either technological or physical method making retrieval impossible.


11. HOW TO CONTACT US

We value your opinions. If you have any questions about our Privacy Statement, any concerns or complaints regarding our collection and use of your personal data, or wish to report a possible breach of your privacy, please contact Choice Furniture by writing to us at the physical or e-mail addresses below. We will treat your requests and complaints confidentially. Our representative will contact you within a reasonable time after receiving your complaint to address your concerns and outline options regarding how they may be resolved. We will aim to ensure that your complaint is resolved in a timely and appropriate manner.

1st Choice Furniture Superstore Pte. Ltd.
63 Hillview Avenue
Lam Soon Building #01-01
Singapore 669569
E-mail: info@choicefurniture.com.sg


12. CHANGES TO THIS PRIVACY STATEMENT

If we modify this Privacy Statement, we will publish a revised version with an updated revision date. The privacy link on the footer of every Choice Furniture web page will then point to that new version.