Who We Are

Our History

We started off as a humble furniture shop in the heartlands of Bukit Panjang. Throughout the years, we served more than 10,000 customers, both new and regular. We set up furniture fairs frequently across Singapore. We accumulated the experience and expertise to recommend the best quality furniture and service according to your budget.

What defines the space we live and work in?

We believe it is the warmth of human interaction and the tasteful choice of furniture. But what makes a good piece of furniture? Craftsmanship. From storage beds to Makedon mattresses, Choice Furniture is the purveyor of fine products that define the essence of comfort.

Choice Furniture as a Local Trendsetter

Setting the pace for both aesthetics and functionality.

With more than 20 years of solid experience in the Singapore furniture industry, Choice Furniture offers a visually-stunning myriad of products from marble dining tables to chesterfield sofas for the complete experience. With quality checks professionally conducted overseas, each piece of furniture is also carefully curated to ensure that they meet the demands of discerning customers.

  • Wide Variety

    Our showroom and online store house a wide selection of furniture. Choice Furniture is a one-stop furniture shop that sells everything you need for your new home!

  • Value for Money

    Not only do we aim to deliver quality service, we constantly offer the best price for our furniture. Our products are affordable and highly price-competitive in the market.

  • Trustworthy

    Being in the furniture industry for more than two decades, we are able to source for the best furniture and pricing for our customers.

  • Cost Saving

    The long term collaboration with suppliers enable us to acquire furniture at a lower cost thus allowing us to pass on the cost savings to our customers

  • Quality Service

    Our Customer Relations & Sales team often go through service quality check to improve communication with our customers during pre-sales, sales & post-sales. We aim to deliver the best service to our customers

  • Fast Delivery

    Our delivery team, coordinate Singapore routes during peak hours for smooth delivery. Available furniture are usually ready for delivery as soon as the next day. Pre-order goods usually arrive within 4 weeks.